Susan Wojcicki

Early Life
Susan Wojcicki was born in 1968 in Palo Alto which makes her 44 now. Susan grew up in Palo Alto on Stanford’s campus. Her dad, Stanley Wojcicki, chairs the physics department for Stanford University. Her mom, Esther Wojcicki, is a journalism teacher at Palo Alto High School. Susan attended Harvard University in 1986-1990 and acquired a Bachelor of Arts/Science. In 1991-1993 Susan attended the University of California at Santa Cruz and acquired a Master of Science in Economics. From 1996-1998 Susan studied for her Master of Business Administration at the University of California in Los Angeles. Susan's mother thought for sure that her daughter would become an english professor, but a post college job at an educational software firm called MagicQuest must have changed her perspective of the tech world. After earning her MBA, Susan bought a house at 232 Santa Margarita Ave. for about $600,000. Two Stanford students, Larry Page and Sergey Brin, rented out the garage for $1,700 a month which helped her out on the mortgage that was taken out to buy the house. Susan originally met Page and Brin in the house when one of her friends came over to visit, her friend was dating Brin at the time. To everyone’s surprise, those two students later became co-founders of the massive company Google. Larry Page and Sergey Brin would offer Susan a job a year after her buying that house that would turn into the job she now has today. Susan Wojcicki became Google’s 18th employee.

(John Coats Section 1 Group F 7:52 9/23/2012)



Career
Susan Wojcicki is the current senior vice president of ads of Google Inc. She first joined the company in 1999 after she rented out her two car garage to two Stanford students, Larry Page and Sergey Brin (the cofounders of Google). She began as the company’s first marketing professional within the year, and was responsible for a wide range of duties. She helped to establish a corporate identity and worked on the initial viral marketing programs. Wojcicki also led the initial development of Google Image, Google Books, Google video searches and product managed the licensing of web search and site search. In October 2010, Wojcicki was promoted to the senior vice president of product management. She worked on the innovation and design of Google’s advertising of their products during this time. She was responsible for the product management of Google’s products such as Google Books. In April 2011, Susan Wojcicki was promoted to her position of senior vice president of ads of Google Inc. She is responsible for all of Google’s ad products, such as Adwords and Adsense, that help to create relevant ads for the person that is using their search engine. She was also responsible for 96% of google’s 37.9 billion dollar revenue in 2011. Before Wojcicki began working at Google, she worked at Intel. She also served as a management consultant at Bain & Company and R.B. Webber & Company. Prior to these jobs, Wojcicki worked at educational software company Magicquest as a Product Manager and Developer. (Michael Erdel, Section 1 Group F 6:02 9/23/2012)

Awards and recognitions

Every year the Fortune magazine comes up with the people they feel are the 50 most influential women from America’s leading businesswomen. In 2011 Susan Wojcicki was listed as number twenty-eight in the ranking as a leading businesswoman from Google. This in fact was the second year she was placed on this list she came up on the list almost twenty places. 2010 she was ranked number forty-three out fifty as a leading businesswoman from Google. Along with being named America’s top fifty most influential women from Fortune Magazine she was also labeled as part of the World’s one hundred most powerful women by Forbes Magazine in 2011. Susan Wojcicki ranked number twenty-five on this list by Forbes magazine in 2011. This recognition is synonymous with the one hundred women who run the world. Susan has proven that imagination, innovation and dedication to coming up with new ideas and staying ahead of the world of technology is key to success in this day and age. These recognitions are important to girls everywhere as a motivation to never give up and that one small idea created in a room above a garage can turn into a money making empire. Besides being a great honor to be named as not only the fifty most influential women but also one of the worlds one hundred women who run the world these recognitions provide motive to keep creating new innovative technology and ideas because technology today is always changing and Google needs to keep growing and innovating to stay ahead of the game. 

10:36pm, September 23, 2012 68.63.76.250

Application to IT or ICT professionals
 Every year the Fortune magazine comes up with the people they feel are the 50 most influential women from America’s leading businesswomen. In 2011 Susan Wojcicki was listed as number twenty-eight in the ranking as a leading businesswoman from Google, according to the CNNMoney’s online website [1], article that provided a list of all fifty named. This in fact was the second year she was placed on this list she came up on the list almost twenty places. In 2010 she was ranked number forty-three out fifty as a leading businesswoman from Google from the same online website CNNMoney [2]. Along with being named America’s top fifty most influential women from Fortune Magazine she was also labeled as part of the World’s one hundred most powerful women by Forbes Magazine in 2011. Susan Wojcicki ranked number twenty-five on this list by Forbes magazine in 2011. This recognition is synonymous with “the one hundred women who run the world” [3] according to Forbes Magazine title of their article online at their website forbes.com/power-women/. Susan has proven that imagination, innovation and dedication to coming up with new ideas and staying ahead of the world of technology is key to success in this day and age. These recognitions are important to girls everywhere as a motivation to never give up and that one small idea created in a room above a garage can turn into a money making empire, according to our group wiki page early life info on Susan Wojcicki [4]. Besides being a great honor to be named as not only the fifty most influential women but also one of the worlds one hundred women who run the world these recognitions provide motive to keep creating new innovative technology and ideas because technology today is always changing and Google needs to keep growing and innovating to stay ahead of the game.

 10:36pm, September 23, 2012

 References: 1. http://money.cnn.com/magazines/fortune/most-powerful-women/2011/full_list/ 2. http://money.cnn.com/magazines/fortune/mostpowerfulwomen/2010/full_list/ 3. http://www.forbes.com/power-women/ 4. http://fsulis3267.wikia.com/wiki/Susan_Wojcicki

Contributions
 Susan Wojcicki’s contributions to Google have left its impact on the world of Information Technology. Google is one of the top search engines and with her help to advance Google it helps make the technology world easier to use and a place to advance advertisement.

 (Desiree Fraser, Section 1, Group F, 4:54PM, 9/23/2012)

<p style="margin-top:0px;margin-bottom:0px;font-size:14px;line-height:normal;font-family:Cambria;color:rgb(54,95,145);"> Bibliography

<p style="margin-top:0px;margin-bottom:10px;margin-left:36px;text-indent:-36px;font-size:14px;line-height:normal;font-family:Calibri;"> CrunchBase. (2011, May 27). Susan Wojcicki. Retrieved September 2012, from CrunchBase.com: http://www.crunchbase.com/person/susan-wojcicki

<p style="margin-top:0px;margin-bottom:10px;margin-left:36px;text-indent:-36px;font-size:14px;line-height:normal;font-family:Calibri;"> Forbes. (2012, August). Power Women. Retrieved September 2012, from Forbes.com: http://www.forbes.com/profile/susan-wojcicki/#

<p style="margin-top:0px;margin-bottom:10px;margin-left:36px;text-indent:-36px;font-size:14px;line-height:normal;font-family:Calibri;"> Graham, J. (2007, July 5). The house that helped build Google. Retrieved September 2012, from USA Today: http://www.usatoday.com/tech/techinvestor/corporatenews/2007-07-04-google-wojcicki_N.htm * Responsible for the design and innovation of all of Google's advertising and measurement platform products, including AdWords, AdSense, DoubleClick, and Google Analytics. (CrunchBase, 2011) (Desiree Fraser, Section 1, Group F, 4:54PM, 9/23/2012)
 * Adsense, which is an extension of the program Adwords, which offers advertisers sponsored search ads that they pay for only if the ad is clicked. Adsense is essentially the same thing excepted expanded to other websites and blogs. (Graham, 2007)
 * Responsible for 96% of the company's $37.9 billion revenue in 2011. (Forbes, 2012)
 * Managed AdSense product management since its beginning in 2002. (Graham, 2007)
 * Led all advertising programs on Google.com and its advertising network. (CrunchBase, 2011)
 * Rented her garage to Sergey Brin and Larry Page and their nascent search engine in 1998. They co-founded Google and redefined the way people use the web. (Graham, 2007)
 * Used her garage as Google's first headquarters in 1999. (Graham, 2007)
 * Made a concession to the female tech community: going forward Google branded t-shirts will be available to attendees in women's sizes. (Forbes, 2012)
 * Product-managed the licensing of web search, site search and enterprise to Google's first customers. (CrunchBase, 2011)
 * Responsible for the initial development of Google Image Search, Book Search and Video Search. (CrunchBase, 2011)

Publications, Patents, and other Intellectual Property
<p style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l0level2lfo1"> o “Abstract: Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for displaying advertisements. The method includes providing query data specifying a search query including search terms; in response to providing the query: receiving a first advertisement associated with search terms and video element data comprising a video selection element for a video in response to a determination by the advertisement system that the video is eligible to be displayed”
 * President of Product Management and responsible for managing Google’s advertising, monetization, and measurement platforms products, including AdWords, AdSense, and Google Analytics.
 * Management consultant at Bain and R.B. Webber & Company.
 * According to Fresh Patents, Susan has a Patent in Video advertisements

<p style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l0level2lfo1"> (Cheryl Glazer, Section 1, Group F, 6:01PM, 9/23/2012)

Critical Analysis and Interpretation
<p style="margin-bottom: 0in">Even though she may not be well known outside the Google offices, Susan Wojcicki is recognized by Forbes as being number sixteen of the most powerful woman of the world. She leads all of the Google Ad products and services, which account for ninety-six percent of the company's revenue. But Susan's connections to Google comes from early in the roots of the search engine. She originally rented her garage to the two original co-founders, Sergey Brin and Larry Page, where they worked on developing what is now the worlds most used search engine. Susan is also well known for being one of the important figures that pushed towards Google buying YouTube. Susan and the Google team are also working towards reducing the usage of Google as a piracy search engine. They have removed special keywords off the autocomplete Google search that were related to piracy. For example, if one used to write “thepirate”, it would automatically suggest “thepiratebay.se”, the biggest torrent tracker. Now, keywords like these are no longer suggested to the user, reducing piracy at a great extent.

<p style="margin-bottom: 0in">According to The Denver Post, Susan Wojcicki is probably “the most important Googler you've never heard of.” [1] The reason behind why nobody knows about Susan's success outside the Google offices is because she is well known to produce and motivate groups of workforce and, after they succeed, give them all the credit. She has decided to live a simple life outside the spotlight, and for that, she deserves a lot of respect.

<p style="margin-bottom: 0in">(Adolfo Lopez, Section 1, Group F, 23:25, 9/23/2012)